Customers that Count, Customers that Cost!
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How to build and grow a super-profitable business full of crown-jewel customers.
Do you have costly unprofitable customers that make it impossible for you to achieve accelerated growth? Are you winning enough crown-jewel business to grow profitably?
The Drilling for Diamonds 10 Step Roadmap
Presenter, Harry Mills shows you how to dramatically improve the odds of accelerated growth by focusing on the needs of crown-jewel clients. His 10 step system, called Drilling for Diamonds, gives you a roadmap to create sustained profitable growth.
Public companies that use Drilling for Diamonds turbo-charge their share price as the value of their business grows.
About Harry Mills
CEO of The Mills Group, Harry Mills is recognized internationally as a respected authority on sales, negotiation, presentation and the marketing of professional services.
The Drilling for Diamonds system has been developed over 18 years. Initially, Harry Mills tested his ideas on how to build super-profitable customer relationships on global icons such as Lexus, Oracle and GE Money. Then Harry introduced and tested his ideas in a who's who of professional firms including all Big 4 accounting giants: PWC, Ernst & Young, Deloitte and KPMG.
The thinking that underpins the Drilling for Diamonds model is outlined in Harry's book, The Rainmaker's Toolkit: Power Strategies for Finding, Growing and Keeping Profitable Clients. CEO Refresher selected The Rainmaker's Toolkit as one of the top 10 U.S. business books in 2004.
Harry Mills is the author of 26 books on marketing, sales and negotiation. Harry also regularly commentates on business issues for television, radio and newspapers. His work has been featured in Sales and Marketing Magazine, Selling Power, Bottomline Business and Entrepreneur.
Harry Mills is also a subject matter expert on persuasion for the Harvard ManageMentor program.
