Rainmaking Secrets

Marketers and advertisers define positioning in a number of ways.

According to Clancy and Krieg;

“In plain English, its the sales message, the elevator pitch designed to motivate to buy your brand… A positioning statement must be a few words, phrases or sentences about your brand that you want to fix in the minds of your target prospect.”

Enough said.

Can you describe your brand’s positioning in a single, succinct statement?

Popularity: 2% [?]

Who would have thought that Mattel’s Barbie would ever fall from her throne. Since its launch in 1959, Barbie has sold over 1 billion dolls.

Then along came the Bratz doll line. Launched in 2001 by MGA Entertainment, the Bratz targeted precocious older girls who had grown tired of Barbie.

The Bratz look like street-savvy teenagers younger girls like to copy. Bratz has become the top lifestyle brand for girls aged 7 to 14.

Popularity: 2% [?]

What makes an entrepreneurial venture successful?

In a recent survey, fourteen venture capitalists picked marketing as the key business function - above technical superiority and product innovation.

The venture capitalists, who have backed over 200 ventures, ranked marketing 6.7 on a 7.0 scale.

These same venture capitalists said 60% of venture failures are caused by poor pre-venture marketing analysis.

Popularity: 3% [?]