30th
July
2007
What percentage of prime-time commercials communicate a clear, compelling sales message?
I keep dipping into Clancy and Krieg’s, Your Gut is Still Not Smarter Than Your Head, and found this gem of a fact.
Three years ago, Clancy and Krieg’s firm, Copernicus Marketing Consulting, hired Dr. David Lloyd, a content analyst to examine 400 different prime-time television commercials.
Lloyd’s remarkable finding;
“Only 7 percent of the commercials communicate a clear and compelling selling message.”
No wonder so few consumers when asked, could say much about the two leading brands in the 50 largest product categories that Copernicus Marketing Consulting surveyed.
Popularity: 10% [?]
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