14th June 2010

So, What Exactly is a Long Term Goal?

Ambitious long term goals are one of the markers that distinguish the extraordinary from the mediocre. So, what precisely is a long term goal? Given the obsession with share market’s quarterly results, you might think a long term goal is 3 months or roughly 100 days.

Hermut Hormann, CEO of Voith, world leader for water turbines asks himself how the company will survive in the next 100 years.

Now that really is a long term goal.

In Hidden Champions of the 21st Century Success strategies of world market leaders; Hermann Simon examines the time horizons that “hidden champions” - medium sized, unknown companies (with annual revenues under $4 billion).

His conclusion: “The goals are long term and executed over generations rather than quarters.”

What is you organisation’s definition of a long term goal?

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