Look at your competitors moves
Chess expert Bruce Pandollfini makes the point in his book, Every move must have a puspose, Strategies from Chess and Life, (Hyperion 2003) “nothing should be played without first considering what the opponent has just done.”
In an ideal play, in marketing as in chess your moves should always do at least two things in convert: foil out opponents aims while fostering ours. “We cant do either properly if we do only one, and both can be accomplished by first assessing what the other player has done.”
Yet, social scientists who observe chess players eyes note beginners usually restrict their eye scans to just their side of the board. by contrast, experienced players inspect both sides.
I have found the same in marketing, negotiation and sales. Beginners ignore theire competitors. yet seasoned professionals first look at their opponents moves then plan theirs.
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