Drilling for Diamonds

Marketing pioneers have to be prepared to put aside their customers immediate concerns or needs.

Henry Ford who sold over 1 million Model T Fords, and invented motoring for the masses was once asked what inspired him to create the Model T car.

Ford’s answer, “If I’d asked people what they wanted, they would have asked for a better horse.”

If Steve Jobs of Apple fame had asked us what we wanted, would we have said, a hand held device that stores all of our music?

If Jeff Bezos, the founder of Amazon had asked what we wanted in 1990, would we have said a huge virtual bookstore? No, of course not.

Real innvators have to think outside the square and anticipate customer needs.

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