1st
August
2008
Distrust about advertising is endemic
posted in Advertising, Branding |
Liz Bigham SUP/Director of marketing for Brand Marketing for Jack Morton Worldwide tells us just 9% of the 91 million viewers who watched the 2006 Superbowl ads could remember the ads a week later.
Combine that figure with the massive increase in consumers who distrust advertising (the number or complaints about deceptive advertising doubled between 1997 and 2001) and you have a serious disconnect.
If consumers can’t remember what you’ve said and don’t trust the medium you’re using to talk to them its time to change. Its time to reallocate your brand dollars to experiential activities that will generate advocacy for your brand.
Popularity: 100% [?]
If you need advice on a specific marketing issue or staff training please ring me on +64 4 499 6770 or email me, or you can use our contact form. And if you loved this article, don't forget to subscribe to by Email or RSS feed
This entry was posted
on Friday, August 1st, 2008 at 1:31 pm and is filed under Advertising, Branding.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
