22nd
July
2008
Toyota and trust
If there is a car brand that is synonymous with trust it has to be Toyota.
Corolla, Camry, Hilux, and Landcruiser are all icons of reliability. When a brand oozes trust like Toyota you have a potent asset. The challenge for an advertising agency is to get the message across with flair and creativity. Here is one of my favorite Toyota adverts. It comes from Spain. We laugh because the underlying message that you can trust a Toyota resonates and rings true.
Popularity: 7% [?]
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This entry was posted
on Tuesday, July 22nd, 2008 at 1:26 pm and is filed under Branding, Building Trust and Credibility, Marketing and Sales Stories.
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