Rainmaking Secrets

I never cease to be amazed by the number of inane responses when we ring service centers.

It doesn’t matter whether its Dublin, Atlanta, or Mumbai, but the same prerecorded voice bleats out, “Your call is extremely important to us. Please hold and your call will be answered by the next available agent.”

As a customer, you know your call is not important. If it were there would be enough staff to answer the call.

Why don’t companies limit themselves to a simple sorry? Gratuitous responses simply add to the frustration of hanging on.

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