2nd
January
2008
The EMBER model
posted in Branding |
Oren Harari, the New York Times best-selling author of The Leadership Secrets of Colin Powell, has authored a highly readable sequel, Break from the Pack: How to compete in a copy-cat economy.
Harari uses the EMBER model to test important marketing decisions.
- (E) Does it make us extraordinary?
- (M) Does it matter to customers?
- (B) Does is break new ground?
- (E) Does it encourage evolvement?
- (R) Is it real?
The EMBER questions provide insightful and useful answers. Use it. And read Harari’s book.
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on Wednesday, January 2nd, 2008 at 10:14 am and is filed under Branding.
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