Rainmaking Secrets

Oren Harari, the New York Times best-selling author of The Leadership Secrets of Colin Powell, has authored a highly readable sequel, Break from the Pack: How to compete in a copy-cat economy.

Harari uses the EMBER model to test important marketing decisions.

1. (E) Does it make us extraordinary?
2. (M) Does it matter to customers?
3. (B) Does is break new ground?
4. (E) Does it encourage evolvement?
5. (R) Is it real?

The EMBER questions provide insightful and useful answers. Use it. And read Harari’s book.

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