Rainmaking Secrets

In Shakespeare’s Hamlet, Polonius advises his son Laertes

“This above all, — to thine own self be true. And it must follow, as the night the day, Thou canst not then be false to any man.”

In one insightful quote, Shakespeare tells us what it is to be real — to be authentic.
Shakespeare tells us there are two tests for authenticity

1. You have to be true to yourself
2. You must be what you say to others

James Gilmore and Joseph Pine, authors of Authenticity remind us there are only two tests for authenticity. Are you authentic? Are you true to yourself? Do your customers see you as real?

Popularity: 5% [?]

If you need advice on a specific marketing issue or staff training please ring me on +64 4 499 6770 or email me, or you can use our contact form. And if you loved this article, don't forget to subscribe to by Email or RSS feed