16th
November
2007
To be (or not to be) authentic? That is the question.
In Shakespeare’s Hamlet, Polonius advises his son Laertes
“This above all, — to thine own self be true. And it must follow, as the night the day, Thou canst not then be false to any man.”
In one insightful quote, Shakespeare tells us what it is to be real — to be authentic.
Shakespeare tells us there are two tests for authenticity
- You have to be true to yourself
- You must be what you say to others
James Gilmore and Joseph Pine, authors of Authenticity remind us there are only two tests for authenticity. Are you authentic? Are you true to yourself? Do your customers see you as real?
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posted in Building Trust and Credibility, Compelling Marketing Messages | 0 Comments
