7th
November
2007
Authenticity: The new driver of consumer desire
posted in Advertising, Building Trust and Credibility |
The new economy has transformed customer desires.
David Lewis and Darren Bridges, authors of The Soul of the New Customer - What We Buy and Why in the New Economy describe how the world has moved from “scarcity to abundance - from abundance to authenticity.”
So how do your customers see you or your brand? Do they see you as real or fake?
If you aren’t really what you pretend to be, you had better start addressing the issues that cause your customers to doubt your authenticity.
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