Drilling for Diamonds

In Shakespeare’s Hamlet, Polonius advises his son Laertes

“This above all, — to thine own self be true. And it must follow, as the night the day, Thou canst not then be false to any man.”

In one insightful quote, Shakespeare tells us what it is to be real — to be authentic.
Shakespeare tells us there are two tests for authenticity

1. You have to be true to yourself
2. You must be what you say to others

James Gilmore and Joseph Pine, authors of Authenticity remind us there are only two tests for authenticity. Are you authentic? Are you true to yourself? Do your customers see you as real?

Popularity: 11% [?]

The new economy has transformed customer desires.

David Lewis and Darren Bridges, authors of The Soul of the New Customer - What We Buy and Why in the New Economy describe how the world has moved from “scarcity to abundance - from abundance to authenticity.”

So how do your customers see you or your brand? Do they see you as real or fake?

If you aren’t really what you pretend to be, you had better start addressing the issues that cause your customers to doubt your authenticity.

Popularity: 14% [?]