Rainmaking Secrets

Changing behaviors, cultures and systems is never easy.

In a remarkably practical and insightful book, Leading Strategic Change, J. Stewart Black and Hal B. Gregerson spell out their CBAs of change.

The CBA acronym stands for Conceive, Believe, and Achieve.

These three stages correspond with and overcome the three gravitational forces or barriers to change.

Conceive. First people must conceive or see the old way is wrong and visualize the new right way.

Believe. Second, people must believe in the path to the new promise land.

Achieve. Finally, people must achieve and know they have achieved the desired result.

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