Rainmaking Secrets

This heading is a punchy and persuasive chapter in the best book on plain communication I’ve read in a while: Why Business People Speak Like Idiots.

An example taken from Accenture’s annual report which attempts to spell out what sets them apart from competitors: “We harness deep industry, process and technology expertise and unrivaled large-scale, complex change capabilities.”

What does this sentence communicate to you about the style and personality of Accenture?

The authors, Brian Fugere, Chelsea Hardaway and Jon Warshawsky have developed Bullfighter a software that quantifies idiocy in the world of business writing.

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