Rainmaking Secrets

“I notice that you use plain simple language, short words and brief sentences.

That is the way to write English — it is the modern way and the best way.

Stick to it; don’t let fluff and flowers and verbosity creep in.” - Mark Twain

“The great enemy of clear language is insincerity.

When there is a gap between one’s real and one’s declared aims, one turns instinctively to long words and exhausted idioms, like a cuttle fish squirting out ink.” - George Orwell, Animal Farm

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