31st August 2007

Speak like Churchill, present like Al Gore.

posted in Branding |

It’s easy to forget that not so long ago, Al Gore was the “butt of all jokes.” Then he dusted off an old PowerPoint slide show and became an ecological superstar.

Fast Company reports that as late as May 2004, few people paid much attention to Al’s reworked 1989 slide show on global warming.

Timing is everything.

Now, aged 59, he is an Academy Award winner, a best selling author and a front runner for the Nobel Prize. At this years Grammy Awards, Gore was a bigger, more anticipated star than the rock stars on show.

Gore now commands a $175,000 speaking fee for delivering his PowerPoint’s. When I was looking for a title for my book Power Points! How to design and deliver presentations that sizzle and sell, I originally wanted to subtitle it, Speak Like Churchill, Present like Spielberg.

Perhaps a more relevant subtitle would have been Speak like Churchill, Present like Al Gore.

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This entry was posted on Friday, August 31st, 2007 at 3:50 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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