Drilling for Diamonds

“Those who continue to live by the sword will get killed by a guy with a gun,” says William Watkins, chief executive of Seagate.

Watkins manages a $11.4 billion disk-drive industry which is commoditizing at breakneck speeds. Seagate has no choice. It has to change or face oblivion. Just recently Seagate lost Apple’s iPod business to flash competitors in 2006.

Watkins can see the writing on the wall. Consumers don’t give a damn where their storage comes from - flash or a disk drive.

Seagate is now producing new look backup drives packaged in sleek aluminum cases called Free Agents. These spunky new Free Agent drives come with up to 750 gigabytes– big enough to store 200 movies.

Will Seagate transform itself into a content solution company?

Will Seagate’s die-hard scientists and suits be prepared to make a seismic shift in their thinking?

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