30th
July
2007
What percentage of prime-time commercials communicate a clear, compelling sales message?
posted in Advertising, Branding |
I keep dipping into Clancy and Krieg’s, Your Gut is Still Not Smarter Than Your Head, and found this gem of a fact.
Three years ago, Clancy and Krieg’s firm, Copernicus Marketing Consulting, hired Dr. David Lloyd, a content analyst to examine 400 different prime-time television commercials.
Lloyd’s remarkable finding;
“Only 7 percent of the commercials communicate a clear and compelling selling message.”
No wonder so few consumers when asked, could say much about the two leading brands in the 50 largest product categories that Copernicus Marketing Consulting surveyed.
Popularity: 4% [?]
If you need advice on a specific marketing issue or staff training please ring me on +64 4 499 6770 or email me, or you can use our contact form. And if you loved this article, don't forget to subscribe to by Email or RSS feed
This entry was posted
on Monday, July 30th, 2007 at 8:15 pm and is filed under Advertising, Branding.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
