23rd
July
2007
The POSEM market planning model
posted in Planning for Results |
The Mills Group and our Drilling for Diamonds program uses the acronym POSEM to highlight the 5 key steps in creating a marketing plan.
Present Position: Where are we now?
Objectives: Where do we want to be?
Strategy: How do we get there?
Execution: What specific plays do we implement?
Measurement: How do we know we have succeeded?
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