Rainmaking Secrets

Marketers and advertisers define positioning in a number of ways.

According to Clancy and Krieg;

“In plain English, its the sales message, the elevator pitch designed to motivate to buy your brand… A positioning statement must be a few words, phrases or sentences about your brand that you want to fix in the minds of your target prospect.”

Enough said.

Can you describe your brand’s positioning in a single, succinct statement?

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