Rainmaking Secrets

Who would have thought that Mattel’s Barbie would ever fall from her throne. Since its launch in 1959, Barbie has sold over 1 billion dolls.

Then along came the Bratz doll line. Launched in 2001 by MGA Entertainment, the Bratz targeted precocious older girls who had grown tired of Barbie.

The Bratz look like street-savvy teenagers younger girls like to copy. Bratz has become the top lifestyle brand for girls aged 7 to 14.

Popularity: 2% [?]