Rainmaking Secrets

What makes an entrepreneurial venture successful?

In a recent survey, fourteen venture capitalists picked marketing as the key business function - above technical superiority and product innovation.

The venture capitalists, who have backed over 200 ventures, ranked marketing 6.7 on a 7.0 scale.

These same venture capitalists said 60% of venture failures are caused by poor pre-venture marketing analysis.

Popularity: 3% [?]