Rainmaking Secrets

What is your value proposition?

Bill Wilmot, the co-author of Innovation: The Five Disciplines for Creating What Customers Want has an elegant definition which can be reduced to NABC.

A value proposition if the statement of an important unmet customer and/or market opportunity
(Need)
that proposes the way to use resources
(Approach)
to deliver superior customer value
(Benefits per costs)
when compared to others in the market
(Competition and/or alternatives)

NABC is a simple but elegant formula. I like the way it starts with the market need. Wilmot’s NABC definition is practical and insightful.

Popularity: 10% [?]