How much are you spending on competitive intelligence?
Leading competitive intelligence consultant, Leonard Fuld believes FORTUNE 1,000 companies together spend over $500 million on competitive intelligence each year.
When I first wrote about Fulds pioneering work on competitive intelligence in a 1990 book on negotiation, competitive intelligence was a fledging industry. Today, many major companies appear to have special units devoted to gathering competitive intelligence.
The gathering of competitive intelligence is perfectly legal, if confined to analyzing public information.
Fuld predicts that the budget for competitive intelligence will balloon to $10 billion by 2010.
How much time and money are you spending on systematically gathering competitive intelligence? How much are your competitors spending on analyzing the information you release to the market place?
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